Team Custom Creative wins the 2015 ‘Below The Belt Pedalthon’

What’s becoming a bit of a tradition for Customn Creative is raising money for ANZUP.

ANZUP is the Australian and New Zealand Urogenital and Prostate (ANZUP) Cancer Trials Group. Their mission is to conduct clinical trial research to improve treatment of Bladder, Kidney, Testicular and Prostate Cancers.

They run an event called ‘Below The Belt Pedalthon’ a 3 hour ride where teams of 6 need to do as many last as they can. We entered a team for the 2nd year running and managed to win once again. It was bloody hard! 120kms in 3 hours – so thats an average of 40k/ph which is ‘going on a pushy’.

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We have moved.

We have moved to Crows Nest, so feel free to drop in and say g’day at
Suite 110, 6-8 Clarke St Crows Nest.
Phone: 02 9439 4792

map to custom creative

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Epson 15Sec TVC


After the success of the recent 30Sec brand TVC for Epson, we were asked to back that up with a 15Sec retail campaign focused on the new range of WorkForce Pro printers.

Client: Epson Australia

Medium: 15 Sec TVC
Creative Director: Steven Schenko
Producer: John Ruggiero
Animation: Eye Candy

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How Bikes Can Solve Our Biggest Problems

One of the reasons why our company is located at Homebush Bay (was now Crows Nest) near the Olympic Park is that it allows us to ride to work along the many pathways. Its an easier commute then car. Now here’s an info graphic from FastCo that demonstrates how Bikes Can Solve Our Biggest Problems.

For example, did you know that 70% of America’s car trips are shorter than 2 miles, which translates to about an easy 10-minute bike ride?! And did you know that in the US 30% of the population is Obese (Australia is about the same), and only 1% of trips are by bike where in Holland 10% of the population are Obese and  25% of trips are by bike.

And did you know that the average person will loose 13lbs (5.8kgs) in their first year of riding to work – a good enough reason for me to ride.

View the full info graphic here: FastCo

 

 

 

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Brand Early, Not Often – we agree

When developing a new brand for our clients we have found the similar issues related to this article from Fast Co, at the end of the article EMILY HEYWARD goes on to say:

Building a “brand” means taking the time to figure out what drives your target audience–what they truly care about, deep down, at the most fundamental level–and finding a way to connect with those feelings and needs, through language and design. Establishing this point of connection, beyond rational benefit, requires that you really ask yourself what your audience wants, and craft a creative brand experience around these insights. It’s about putting your consumer first–above your product features, above your personal beliefs or suppositions, and then harnessing the power of design.

We cannot agree strongly enough. We recently conducted a customer survey for a client of ours which opened up a huge opportunity for our client to re-engage with their target audience. Its best to Know your customers needs and wants, then brand accordingly.

Read the Full article here: Fast Co

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Sports Knowledge Australia

Sport Knowledge Australia (SKA) was established in 2004 with the assistance of the Australian Government to become Australia’s International Centre of Excellence in Sports Science and Management. We worked with Kinergy to develop a 12 Page brochure aimed at selling the benefits of the program.

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