The Epson UV label printer is not just your average label printer. This printer can create spot UV varnishes in either matt or gloss all in the one pass – it’s what makes it unique. Epson’s brief was to create a campaign that highlights these benefits in a way that the trade will understand.

To address this, I collaborated with a 3D artist to create a high-resolution render that highlighted the UV effect on a beer bottle label. The campaign emphasised the contrast between matte and gloss finishes, showcasing the printer’s precision and versatility. The beer bottle was chosen because of its common use of UV varnish effects.

The campaign effectively communicated Epson’s unique selling proposition (USP) in a way that was visually striking and technically informative.